Montreal’s SPCA and creative agency Bos launched this funny commercial. We get to watch a gorgeous cat on a bed. As we watch how it is doing its casual duties flirtatiously, we get to read some information. The advertisement says how many love partners this cat had and how frivolous he is. According to the ad, Sultan is an irresponsible playboy, but his owner is worse. The campaign is directed towards pet owners. It educates people how important it is to sterilize their pets. A lot of cats become homeless and have a hard life due to an overpopulation, especially in Montreal.