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Video description

ALS Foundation Netherlands and Amsterdam’s advertising agency Publicis have launched this video campaign „I Have Already Died“.

Amyotrophic lateral sclerosis or Lou Gehrig’s disease rapidly damages motor neurons so it causes weakness, muscle atrophy, difficulty speaking, difficulty swallowing, decline in breathing ability and other disabilities. The video features two people who ask to support the ALS studies. The campaign was launched as soon as they have died from the disease.

Added on 04 May 2016
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