Applegate and advertising agency TAXI New York have made this funny short video entitled “Mooscles”.
The video features a concerned meat consumer and an interviewee – a muscled man playing a cow. It may seem ridiculous, but the problem is really serious. The women asks if cow uses hormones. Although the cow negates it, lady is still suspicious. Just look at those muscles, that is not normal!
Applegate promotes its production as natural. The brand states, that they provide organic meats, grown naturally and ecologically.