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Belgian Institute For Road Safety Commercial

3.69 MB Added on 05 may 2016 Watched 949 times
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Belgian Institute for Road Safety has launched a new interesting TV commercial with a tagline ‘Heaven is great for old people’. It is known that young people are more likely to speed so the idea of this commercial is that if you die young, you can’t be sure that you’ll have your place in heaven. To execute this idea, the agency decided to show the heaven as a fashionable club full of partying old people. And the few youngsters who came to the club feel as it’s not their kind of place to be in.

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