Carlsberg and creative agency Fold 7 London have made this hilarious video commercial entitled „Fan Academy“.
The minute and a half long video features a bunch of English football fans taking a course of study at the prestigious Fan Academy. The fans learn all the things a respectful fan has to know: singing, being psychologically strong when the team is having a hard time, staying in a fan position during the English summer storm, etc.
Carlsberg is an official England’s beer during the UEFA EURO 2012. The video features such legends as Des Lynam, Bobby Charlton, Peter Shilton, Stuart Pearce and Ian Wright; actor Brian Blessed; ex-Olympic gold medallist Linford Christie; explorer Ray Mears; and TV presenter Helen Chamberlain.