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Wieden + Kennedy London with Ulf Johansson introduce a new campaign for Cravendale “Cats with Thumbs”. They posed the question “Why do cats stare when you’re pouring milk?” and imagine the scenario on what might happen if cats were to grow opposable thumbs. The spot stars a number of cats preparing themselves to try to get to the Cravendale milk they love. The cats perform a range of human-like tasks with their evolved thumbs – they file their claws, knit, read “The Art of Military Strategy” and click their fingers, West Side Story-style! See video after the jump.

Added on 05 May 2016
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