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JWT London has created 20 idents to support HSBC’s sponsorship of the Lions tour in 2009.The idents are set in South Africa (the country hosting the tour) and feature 5 of the greatest Lions players ever to play coaching, the local wildlife. The campaign, which promotes HSBC’s sponsorship of the British and Irish Lions 2009 tour, is set in the location of the sporting event, South Africa.

Added on 03 May 2016
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