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Land Rover in The Zoo (Land Rover Ad)

6.79 MB Added on 04 may 2016 Watched 1,440 times
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Video description

With a small budget get the most exposure for Terranova Land Rover, the only Land Rover dealer in Belo Horizonte. Show as much as possible the vehicles’ adventurous spirit. A defender, Land Rover’s main model, was put in a cage in the zoo, as if it were wild animal, between the giraffe’s and the zebra’s cages. Near the car, there was a description plate using the same design and copy used on the other signs in the zoo.

Added on 04 May 2016
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