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On the 40th anniversary of Woodstock, BMF Sydney has created a new campaign for Meat & Livestock Australia that celebrates the love of Lamb in Spring, hippie style. “Lambstock” is set in the present day, but inspired by the ethos of the “love generation”. The 45-second TVC features hippies at a music festival gathering around to eat lamb to mimick smoking marijuana, including rolling a lamb wrap in the shape of a joint and passing it around the group.

Added on 05 May 2016
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