Adjust animation screen size
Video thumbnail

Human validation

Success Thank you, your vote was recorded and will be displayed soon.
Good rating
81.0%
Did you like this video?
Embed
Add this video to your web page
Share on Website
Forum Promo
Hi there! Did you know there is a Y8 Forum?
Join other players talking about games. Visit the Y8 Forum
Video description

Underwear manufacturer Miroslav is launching its brand new men’s underwear range presenting a humorous video campaign made by M&C Saatchi.

The main character stretches a pair of a brand new Miroslav underwear on his steering-wheel and crashes into the other car. As a result, airbag smashes into his face together with undies. Quality Best Appreciated Up Close. Doesn’t matter how you do it, the campaign announces.

According to the Miroslav Head of marketing Andrew Scott: ‘The core benefit of the product is quality. We knew we had to do more than put a model in the underwear to communicate that. While the benefit is a pragmatic one, we’ve tried not to take ourselves too seriously’.

Underwear ad with no naked bodies? Seriously?! Well, see this video with a different approach yourself and say what you think of it.

Added on 04 May 2016
Comments Spinner