National Geographic Channel and advertising agency Frank from Oslo have released this astonishing video commercial.
The spot promotes Doomsday Preppers Series and presents its integrated campaign. To promote the TV show about how people are preparing to face the “end of the world”, creatives pulled off a four meters survival kit and put it on a car. The latter was parked in the central Oslo street and received many attention from the pedestrians. Therefore, the video also could work as a promotional tutorial for beginners.