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Pepsi Max Commercial: I’m Good

6.14 MB Added on 26 feb 2016 Watched 1,512 times
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This commercial for Pepsi Max, marketed as the first diet cola for men, demonstrates how masculinity is constructed in western culture. Unlike the consumption of traditional diet cola which suggests a concern over one's figure and a willingness to sacrifice flavor in exchange for fewer calories, the taste of Pepsi Max is the first diet cola that is flavorful enough for men.

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