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Pepsi Max Commercial: I’m Good
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Pepsi Max Commercial: I’m Good

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Video description

This commercial for Pepsi Max, marketed as the first diet cola for men, demonstrates how masculinity is constructed in western culture. Unlike the consumption of traditional diet cola which suggests a concern over one's figure and a willingness to sacrifice flavor in exchange for fewer calories, the taste of Pepsi Max is the first diet cola that is flavorful enough for men.

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