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Video description

“Messages” launch campaign for T-Mobile’s new “Life is for sharing” positioning had brought for “MUV Saatchi & Saatchi” the Grand Prix, 4 golds, 2 silvers and 2 bronzes at the “Golden Nails 2009” in Bratislava. The jury appreciated the innovative consumer-centric approach of the campaign. T-Mobile offered all its media space on billboards, prints, radio and TV to personal messages from the public. In total over 1,500 unique messages were broadcasted.

Added on 04 May 2016
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