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Children in Indonesia spend almost 5 hours per day watching television, what is nearly double the recommended. Seeking to promote the healthier way of life UNICEF Indonesia has launched a quite cool campaign. Following the concept “See What You Can switch on, When the screen is off” the campaign shows children enjoying themselves in the reflection of a turned off TV screen. The goal is to show parents and children that there are other alternatives for entertainment than TV.

Added on 05 May 2016
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