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The Syracuse academic medical center has adopted a new name, Upstate University Health System, and launched rebranding campaign that includes TV, print and radio advertising. The rebranding campaign will cost Upstate nearly $1 million over two years.

The new Upstate University Health System name serves as an umbrella term for its many parts such as University Hospital, its medical school, nursing school and other. Upstate’s name has changed eight times since the institution was founded in 1834.

Added on 05 May 2016
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