In an unprecedented move, Apple allowed Apple Marketing Australia/NZ in conjunction with iTunes Radio Australia/NZ to explore some visuals for the launch of iTunes Radio in the Asia/Pacific region. Apple approached our good friends at MKB Creative to develop this launch campaign and we cam on board to direct, design and provide post-production on these launch film pieces. A great opportunity and a pretty huge result given the turnaround time. The project needed input and approval from Apple HQ and Beats HQ and included Tim Cook & Dre on the sign-off. The prescribed track - a Just Blaze remix of a JayZ track also meant both Blaze and JayZ entered the approval mix. A little touch of celebrity for this project - ha!