In the stories that we develop, in the end it's a three-act structure. And I think for me what it allows, is to have more impact. That means, you saw the video of Final Punishment, it's a three act structure. We have something happening in the prison, we have an initial incident, we have the second act and then we solve it in the end and we tell the audience what happened.
What is important for us is to make that story that maybe was told ten times before more engaging by using this new technology. So what we created is a way so that you are inside the story, you can start looking at the story about these girls, about why they're there, what made them go to prison. And start connecting all the dots about the story even before it's broadcasted. And then be part of it, because if one of the girls - and that happens in the ultimate reality game that is next to the television show - texts you or calls you and says: "I'm in this prison and I'll die tonight. I need you go to this website and find this clue." It has much more impact on you as an audience than to just watch the show at home and see her being killed. So I think the structure of the narrative doesn't change. We just put so many add-ons so it's more intense.