BMW i8 and director Gus van Sant have released a new inspiring campaign recently.
The video features actor Michael Pitt. He tells you that he is the impossible, the blank page, the start from a scratch. As well as the car – the director juxtaposes the values that drive Michael and BMW forward. Although quite simple, the video is really beautiful, elegant and the clear message that everything starts from an idea reaches the point.
Watch the spot and tell us if you liked it.