Brizel: Micro-time - mobile’s redefinition of time

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Mobile technology has redefined time into what I would call micro-time. Things happen so quickly it’s literally in the blink of an eye, I mean we have changed culture already in the blink of an eye just by texting. Things happen so preposterously fast that we now look at faxes... faxes, which in 1985 were extraordinary. Faxes replaced overnight mail and bicycle messengers and having to make photocopies and sending them across the world. You could send a fax and people would stand around a fax machine and just watch the paper as it fed through because it was so amazing. Now people are not even using the voice element on their mobile phones because it’s not fast enough, they can send a text. This is something worth sitting up and paying attention to because if it gets any faster we’re just going to be telepathing each other, which... I’m all for telepathic, but...

Moore’s Law is an accepted theorem in the technology world that approximately every 18 to 24 months technology is doubling in its’ speed and capacity. I’m sure I’ve somehow gotten that wrong but people will know what I’m talking about. Things are happening so fast in mobile, in terms of time compression that we’re down to a six month window. Products come out and within six months they’re obsolete because a newer, faster, more interesting gizmo has been added, and once it is popularly accepted there’s no going back. If people like what they are using, anything else is just, unfortunately, garbage at a certain point.

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