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Casting children aged between 4-6 years could guarantee captivating, endearing and wildly imaginative storytelling typical of this age group. Natural, unscripted performances that engaged the viewer were essential – not seeming contrived, integral. The animated element added an extra touch of magic to bring their storytelling to life. The results surpassed expectation with an 85% recall rate amongst the target group and an instant rise in viewers.

Added on 18 Jun 2017
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