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EINE and Macmillan Science and Education

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Video description

Street art star EINE took up residence in his home town in June 2015 to paint a piece based on the theme of “curiosity”, commissioned in 2014 by publisher Macmillan Science and Education (newly part of joint venture Springer Nature), to celebrate the completion of its new state-of-the-art London Campus in the thriving regeneration area of Kings Cross.
When complete, it will feature an embedded graphic which uses augmented reality technology designed by Blippar to allow visitors to unlock a “making of” film by Pagefield Creative, featuring an interview with EINE, via their smart devices. Macmillan have also used Blippar technology to animate original artwork by their in-house designers.
Many thanks to the Pangolin London Sculpture Gallery and Kings Cross Estate Services for their assistance in the making of this film.

Added on 18 Apr 2017