Fruit of the Loom and advertising agency Crispin&Bogusky have released this hilarious video spot recently.
The popular underwear brand promotes boxer briefs that wrap around the thighs very tightly. To demonstrate that the creatives have asked three men to move their buttocks along some old good music. As they perform the dance moves their boxers doesn’t roll, but stay tight instead. And there is a strict judge watching them.
See the video and have a good laugh.