Adjust animation screen size

Human validation

Success Thank you, your vote was recorded and will be displayed soon.
Good rating
80.0%
Did you like this video?
Embed
Add this video to your web page
Share on Website
Forum Promo
Hi there! Did you know there is a Y8 Forum?
Join other players talking about games. Visit the Y8 Forum
Video description

The Insight
The Honda Odyssey came with the first-ever built-in vacuum, the HondaVAC® to make parents’ lives better. However, not as many parents consume traditional media.

The Attack
To reach the parents who spend a lot of time on social media, we launched the Snack Attack. We leveraged popular snack and fast-food brands’ accounts by opening a playful conversation about how their days of living on minivan floors were numbered.

The Results
We created dialogue that was leveraged across 47 brands’ social media audiences. The effort earned over 20 million Twitter impressions and 48 million earned-media impressions from PR.

Added on 08 Feb 2017
Comments