James Patterson and advertising agency Mother New York have released this intriguing video commercial the other day.
To publish his new book, a certain amount of money has to be collected first. The creatives therefore have pulled off an idea of a self-destructing book. It would take 24 hours to read it until it blows up to pieces. And this isn’t a joke! For $294 038 one fan gets an opportunity to be flown to the unknown location, have a meal with the author Mr. Patterson and read the book, while a bomb squad is looking after. Pretty cool, isn’t it?