Mars and advertising agency BBDO from Dusseldorf have released this bizarre video spot recently.
We are really perplexed about the ad, but probably that is the goal of it. The commercial promotes Mars Mini – the tiny candies, really loved by the Germans. Each small chocolate is wrapped in a separate paper – isn’t that cute? It is the treat, that people deserve, the creatives claim. Therefore they pulled off a video, where a man treats another man like a… dog?