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Video description
  • Concept - In this psychedelic world today, who will find the true meaning of self being? It is a very subjective manner. The new Mazda CX-4 could portray a neutral character of trueness in each individual that fits for those that has a different eyes. This is what we want to achieve in this function focused series shorts. One character for each film, reflecting specific features of the car. Hashtag # is the key element to display how the internet labels our characters. Talent will be placed on a platform, and react with attitude whilst dressed opposite to hashtag label. Passing through fragments of mirror seeing pieces mirror reflecting our talent showing the true meaning of self being. This will create a contrast opposing the stereotypical hashtag and initiate the CX-4 slogan & attitude,emphasizing the idea of “taking your own path”. Client - FAW Mazda Agency - DMG Creative Director - Wan Qian Account Director - Morris Meng, Wang Zhi Director - Kaism 1st AD - Jason Kirby EP - Fu Ning Ning, Zhu Line Producer - Sam Chee, Terry Mao Associate Producer - Penny Yu DP - Juian Lanweer, An Hui Art Director - Lock Yi, Xiao Tao Story Board - Guo Niu Music - Dami Editor - James Teh, Kelvin Leow Wardrobe - Li Peng Talent Manager - Guo Jing Hua Motion Graphics - Dabao Gao Post Production - Film Valley Post Producer - Xiao Fang TC - Xiao Yao Flame Artist - Xiong 3D Gfx - Guo Cheng Liang
Added on 11 Jan 2017
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