My interests are in two broad areas. One is the consumer-citizen use of new media. And the second is the employee-managers use of new media. So the first roughly looks at internet, etc. The second at intranet, within companies, what is happening with the new media tools, technology, etc. So here there are very good case studies again from India and other parts of Asia, of companies who have used the intranet collaborative tools on land ranking and grading systems to become much smarter, to become more productive and improve all the work in the global market place.
So companies like for instance Infosys, one of India's leading software companies, has got an award-winning knowledge management practice and they won an award for the last five years in a row called "MAKE: Most Admired and Knowledge Enterprise." This is sort of like the Oscars of the knowledge management world. Any company who has this in the field is regarded as "wow" - the best, a star in the application of knowledge management techniques to work. So one big chunk of knowledge management practices in Infosys, is the whole tools that they use, the IT-infrastructure, the design and how it is embedded into the workflow.
So this is not just how to design a portal, a content management system and tell people to throw everything on to it. You have to use the applications on the intranet in such a way that it's embedded into your work. Each time I finish a project, I must publish not just what was done, but write a little bit more, maybe a little blog, a little day to day blog of my feelings as the project was going on. What was the frustrating part, what was the difficult part? How happy was the customer with each of the phases of the project execution? Hoe quickly could I mobilize people around a crisis? When there's a deadline which you're about to miss, how quickly could I mobilize everyone by using say sms or something. How could I give demo's for the customer much better by using a combination of YouTube and blogging and Twitter and keep them in the loop about what is going on.
So all of these are very good examples of the same stuff we have just talked about: mobile, sms, etc. within the company. So here I think the advantages are much greater because companies do have a bigger budget, the goal is productivity, profit, all that stuff. So here you can actually measure much more tightly what new media can do in an organisation.