Nike and advertising agency Wieden + Kennedy from Portland have released this witty spot recently.
The brand promotes its product line made exclusively for women. What would it be like to hear women thoughts when they enter a gym? Well, not very inspiring actually, but this is what creatives think. Nike wants to encourage females to get involved in sports more. Wishes and intentions are probably good, but we are not sure about the message – does it mean that women should still look good in the gym? If so, then it is plain wrong. The second spot promotes Fierce Bra.