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Pepsi Max ‘Unbelievable’ – Chain Reaction

57.7 MB Added on 25 jan 2017 Watched 666 times
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All it took was 2,100 ping pong balls, 1,650 mousetraps, 120 metres of LED lights and a steady hand to generate 20 million hits across all media. The reverberations are still being felt. A crazy project, this apparently frivolous piece of entertainment proves how to generate serious brand lust outside the constraints of traditional advertising.

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