We will certainly see a lot of very innovative and interesting solutions that are going to be leveraging big data. Because just the little that we have seen so far, has been pretty innovative and mind-boggling in terms of the possibilities: how market campaigns are being run; how people are reaching their consumers; how they are turning the intent to buy into an actual transaction; how telecommunications, for example, with a lot of information coming from call data records, how they are preventing customer churn, how they are improving customer satisfaction?
So I think the businesses that really get their arms around big data will see that their consumer satisfaction could reach a level that they had not seen before. Because when we say that, there is a lot of talk about really getting a 360 view of the customer. And getting a 360 view of the customer is possible if you get all the 360 view of the data. If you can't get all of the access to the data, there's no way you can get a 360 view of the customer. So this desire to gain a 360 view of the customer is now possible, which means that you can really satisfy those customers, you can really grow your business to meet their demands: introduce new kinds of offerings, new kinds of services or products that we will see come into the market place that will be different, will be more appealing to the customers, I think.
And of course from a technology standpoint, in the ability to throw data and uncover patterns, there is a lot of advancement that has been made, but it just needs to continue, because this has to be very accurate. There can be no mistakes there. So in terms of the algorithms that we have seen develop and will continue to see develop, this will make the figuring out of patterns in data more and more accurate, quicker and faster.
And to be able to just take any data and be able to see what patterns emerge, that is something that sometimes I try to visualize: You throw data at something and you see beautiful patterns emerging. When I say beautiful patterns, I mean it would be beautiful for the business users, where they will find: 'Wow, we did not know that this was happening.' So I think from a technology standpoint, I really feel that this whole uncovering and discovering of patterns, being able to visualize those patterns, and being able to build your predictive models on it better and better, is really what is going to make this next set of solutions and applications on big data completely fascinating.