The Encore tablet, available in December 2013, allows users to move seamlessly between working, playing and sharing on a single device and to drive recognition of its impressive functionality, the creative takes consumers on an immersive and infinite journey through the four worlds that Encore opens up: film/music, productivity, connectivity and gaming. Within each world, consumers are invited to ‘Look closer. See more’ with innovative animations.
Psyop, the specialist animation house, blended traditional 2D animations with filmic camera techniques combined with full 3D effect animation for a unique visual experience. Each and every character or detail relates to a feature of the Encore tablet or the functionality within the tablet. In the music ‘world’, for example, consumers navigate past a gorilla thumping the speakers on his chest and butterflies whose wings are ears. The music featured in the TV commercial is from British musician, Dan Croll, and the song is ‘From Nowhere’.