I think there have been other changes in the past, for example when the babyboomers entered the world of work. They also had their own aspirations. But I think we have never seen this confluence of multiple factors at the same time. In other words, the generational change is happening, that is one dimension; the globalization is another dimension, and the technology is the third dimension. What is happening, is unlike the past. In the past, you basically had only one change to deal with: maybe a generational shift. That's okay, but now it is three changes at the same time. There is a demographic change, the technological change, and the macro-economic change, which is the fact that the world is becoming more integrated, having all these emerging markets come to the world stage. These three changes never happened at the same time. This is why I think this is going to be the most disruptive of the globalization waves, because you have three factors affecting corporations at the same time: technology, demographics and economics.