Adjust animation screen size

Rao: Push and pull of technology and culture

Watched 514 times

Human validation

Success Thank you, your vote was recorded and will be displayed soon.
Good rating
80.0%
Did you like this video?
Embed
Add this video to your web page
Share on Website
Forum Promo
Hi there! Did you know there is a Y8 Forum?
Join other players talking about games. Visit the Y8 Forum

Video description

I think the answer to the connection between technology and culture is two-way. One is, definitely technology does shape culture. For instance, if you look at the culture of learning now. Many people begin with doing a Google search or a Twitter search or something to find something. Second, you can't really push culture the way you want to sometimes. Sometimes culture must decide when to adopt a technology. Finding this balance between push and pull of technology versus culture and culture versus technology is a whole Holy Grail of innovation, marketing, new kinds of media, etc. .
For instance definitely Google has changed the way a lot of kids these days do their homework and schoolwork. But at the same time, suppose I want to push 3G in a new country, I can't just tell people: "Hey, do 3G." And they will do it. So that's a good example of the push and the pull. The students who pull Google into their working habits, but a marketeer cannot push the technology into a culture.
So a lot depends on when a culture is ready to accept new ideas and when a culture is innovative enough to accept new kinds of things and new types of tools. Only then will you find the correct answer between these.

Added on 06 May 2017

Comments