Samsonite Campaign: Boarding Time

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Samsonite and advertising agency Saatchi & Saatchi from Brussels have released this awesome video campaign recently.

The commercial promotes a very compact luggage, which fits perfectly into the cabin. Moreover, it is resistant for scratches and its content won’t be damaged even if it will be dropped. To demonstrate these qualities the creatives have pulled off series of funny experiments.

Watch the video and have a good laugh.