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Video description

Italian-made products are a breed apart. Here’s why.
It takes a country where art, culture and traditional craftsmanship form part of the landscape to create
manufacturers capable of producing truly unique objects. There’s now an App to help discover the genius of Italian manufacturing. A journey through five settings, five locations and five portrayals of interior design give visitors fascinating insights into the manufacturing history of each object. A glimpse of the sterling efforts of the companies, the designers and the craftsmen. With just one click, interactive videos disclose details
about each individual piece making up the setting.
IN ITALY has brought together a group of visionary entrepreneurs for the very first time to tell the world about themselves and their achievements in an amazing project portraying Italian life and style and disclosing the extraordinary diversity of Italy’s manufacturing sector.
Initiative, installation and App IN ITALY
organized by Federlegno Arredo Eventi
on the occasion of the Salone del Mobile.
Milan 2015
Project concept, artistic direction,
Salone del Mobile installation.
for Four in the morning
art director
Dario Curatolo
Four in the morning Staff

Added on 04 May 2017