Technology is a good servant and a very bad master. The problem is not to allow it to master us. Technology has a kind of propensity to perpetuate itself. The famous saying is, the question mark that was said in California some decades ago. It said: Technology is the answer, but what is the question? If you're allowing technology to be a master, and that's the so-called technological imperative, then you say that technology is the answer to any question. That's a mistake because maybe there is another answer, or maybe not the same kind of technology is the answer as the one that created the problem. Technology, in a broad sense in which I'm using it and anthropologists are using it, is every way, every method by which we relate to each other and to our environment. But we have to choose these methods very carefully.