Adjust animation screen size
Video thumbnail

Human validation

Success Thank you, your vote was recorded and will be displayed soon.
Good rating
Did you like this video?
Add this video to your web page
Share on Website
Forum Promo
Hi there! Did you know there is a Y8 Forum?
Join other players talking about games. Visit the Y8 Forum
Video description

We stepped into our consumers’ shoes and identified moments that matter them the most: Working, Studying, Loving, Happy and Winter moments. 60 moment icons were created to start playful little conversations with our consumers in their language about these 5 moments. The 5 moments were introduced in the first phase and specific moment icons were bolded in the second phase to deepen the understandings. We elevated tetrapak packaging from a format to the walking communication tool and pass on “Vitasoy, Stand by me. Every moment.”

Added on 21 Feb 2017
Comments Spinner