The last decade has exerted unbelievable pressure on a diversity of industries and businesses to change. Much of this has to do with technology, the internet and the wholesale ways communication and the sharing of information have been transformed and magnified. PR has not been immune to these pressures to change and adapt.
At Beehive PR we spend time thinking not just about how our business is changing, but more importantly how our clients' businesses are impacted by these same realities. It's led us to work very differently and to redefine what PR means and what it can do to achieve goals on behalf of our clients.
To a large degree this has been the total integration of digital into the PR agency toolkit, a toolkit that now includes capabilities and expertise that weren't even on the radar for PR 36 months ago. We know that the toolkit at Beehive is very well thought out and have enhanced our approach based on the challenges we know our clients face. We've integrated content strategy, search engine marketing, social media activation and website optimization (among many other skills) and blended these very effectively with our work in media relations, outreach and engagement. It's this blending that is critically important, and we have very strong perspective on the value this presents to our clients.
Working with a PR agency in 2011 is to expect this level of expertise and integration, and we're relentlessly focused on ensuring we are well ahead of developments in technology and communication to best represent new opportunities for our clients.