Lacoste Commercial: The Big Leap

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Lacoste and advertising agency BETC from Paris have released this amazing video spot recently, which has become a viral video.

Apparently, the commercial turns out to be the most beautiful video metaphor. It features a couple on a date, when a guy reaches out and is about to instigate the first kiss. The feelings are mixed, of course: from excitement to fear of rejection. Actually, the creatives compare the feeling to leaping off a skyscraper! Beautiful.

Watch the video and tell us if you loved it as much as we did.

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